We had to read this before the seminar, which was a lot harder than I thought it would be. This a very dense and difficult piece of writing to understand and talk about. Going through it together made it easier to understand however.
Discussion - Stryker (1980)
- Role performance based on information in a given situation
- We adopt identities that compliment others in the current social scenario
- Self objectification
- The process of learning what identity to adopt in a given social scenario
- Commitment to an identity - if an identity is validated then commitment will increase
-Social structures (expectations)
- Social structures can be rigid or fluid
- Salience Hierarchy - the hierarchy of identities based on success and important to the individual
Discussion McCall and Simmons (1960)
- Self criticism - self review is more important than others
- Idealised idea self -Ideal self
- Always some dissatisfaction as we hold high standards for ourselves
- Over perform to begin with then adjustments are made in reaction to others approval/disapproval
- Places too much emphasis on self image as opposed to other people
- Ideal image in line with plans and goals
- Identity is the driving force for behaviour
- 'Exchange negoation'
- 'Altercasting' act of persuasion identity with force on other people. Rewards, extrinsic - intrinsic
How might these be used to inform your graphic design practise
Identity of a brand - changes to what culture they're in
Trends
Design how you want to be known for
Don't commit straight away to one design look
