Deconstruction - Jacques Derrida observed a tendency in philosophy and theory 'to create dualistic oppositions and install a hierarchy that unfortunately privileges one term of each dichotomy' Reynolds IEP
Its a mode of questioning these assumed hierarchies and structures
His theory was spread through Universities and art schools in Europe and US in 70's and 80's
'Design, Writing, Research' Lupton and Miller, 1996 -
Reality is built up on a foundation of representation - Derrida
Opposition believed that speech was privileged over writing
Speech/writing - Writing/typography - Seeing/reading
Hori, experimented with typography which had a significant impact on the type world, creating a lot of different genres.
Deconstruction can change adjust typography meaning on the written word. But punctuation and things like that can not be seen as signs or semiotics.
Type can be used to trick, to help read, or tell a story. It can be used to communicate a certain aspect, pick out the main information thats most important.
Pastiche -
Concept written mostly by Fredric Jameson. Pastiche is a parody of art and work. Appropriating styles from the past. He doesn't like capitalism and create work with a historical style is bad.
Examples of Pastiche
Question time
EDITORIAL
TYPOGRAPHY
BRANDING
ADVERTISING
PRINTMAKING
NEW MEDIA
What is the general theme? - editorial, printmaking, typography etc
What are the current contextual/ historical issues of the general theme - mind maps, lists
What do I want to know or be able to do in regard to this theme? - form this into question that implies a conclusion, what, how , to what extent
How does this relate to my [increasingly specialist] practice?
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