Comparative analysis

To the left is an ultra American advertisement that first went out in 1876. The content of the image makes it look like American propaganda, suggesting that America can feed the world. America is superior to everyone, can fix the problems of other countries like China and Italy that can be seen on the long list the globe is holding. The image to the right also looks like propaganda, it matches the American image well because it too is quite nationalist with the styling and colours. Unfortunately the American advert doesn't work too well, it looks like propaganda but is actually selling a cooking range. Although it may have worked when it came out because the word 'range' was used in the US it definitely misses the mark today, especially in Britain. Whereas with the British propaganda poster, people understand what the 'Great war' was and can understand the message it is trying to communicate, because of the wording. 

The American image is very egotistical, at the time America was just turning 100 years old as an independent country and it is clear America thought they were the top of the world, that they could feed the world with this huge cooking range. This sort of confidence can be seen in the British image as well because it was issued in 1915, only a year into the First World War and the government are already calling it the 'Great War'.

 They both wanted to appeal to their audiences and one way of doing that is to make whatever the message is look like life will be better if people buy into it. For the American one it is 'if you buy this range you will have a wife who serves you dinner while the slave cooks it, because you will be powerful enough to own a slave, while having the support of an Eagle or America'. With the British one it's more about 'the stories you can tell your kids and how they will look up to you'. 

Their audiences are different but similar at the same time, they are different because the American one is just for Americans. It is a very offensive advert, with racist stereotypes on the menu list and the British one is directing it at the British man like him on the poster who has a career and will not fight. They are similar because they are both trying to relate to the wealthy man of the family. The British poster does this with the image of a family man looking straight out at the viewer. Although it looks like the question is being directed at him, his face is directed at the viewer and so is the type. The 'you' is capitalised and underlined to make the viewer ask themselves that question and relate to it.

 The American one shows a fantastic image of power, women and slave serving while the man relaxes and shows off what he owns. This kind of idealised image of one man, makes a rich family man relate to and want. Both images look distinctively different with different aims but they both relate to men and use the same kind of imagery to get their message across.