How to, Research

The Waitrose packaging really inspired us for our look, the simple block colours and bold type makes the product so easy to understand, which is what we wanted and needed for our map.

This is the work of Massimo Vignell who is an Italian designer, who was known for having strong views on type, his design of the New York Subway Guide has influenced us when we were going through ideas and concept designs for our own guide. 

We also looked at Harry Beck's design for the London underground. The simple and orangised style appealed to us because we knew that would work very well for our map//guide.