I got my story for Studio Brief 4 from The Independent, so it's appropriate to comment on it's redesign, which Creative Review go into detail on their blog.
Red is used in some papers like The Sun, Daily Mirror, The Star, to attract buyers and catch people's eyes. Normally I associate red with those tabloids, the cheaper full of celeb gossip ones that don't have much substance and can be offensive. So I thought it's odd that The Independent, a middle market tabloid that does hold good stories and intelligent views use red for their Header.
However now with the new design it looks more like a broadsheet than a tabloid. It is also interesting to see a header on the side of the paper rather than at the top, it has made the paper look cleaner and more clear, which is good for big headlines.
Personally I think the new design is a lot better, it suits the attitude of this paper a lot more and will catch people's eyes on the stand due to the different format.
Old Vs New
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