Studio Brief 1, Design Process,Research

Urban Outfitters

Urban outfitter's backing papers are very considered and can tell money has gone into them. The one of the left suits the frame, its bright and the shapes are clashing, making it eye catching. Which sells the product of the frame better. The one on the right are images of their models in their clothes, so the frame is acting like another advert for the urban outfitter's way of life and products as well as showing off the frame in real life circumstances.

These frames also caught my eye firstly because of the frame itself but I really like the backing papers. The water marble look is quite calming which is juxtaposed to the sparkly frames. I think if it didn't have urban outfitters on the paper O'd keep it in.










Clas Ohlson

Clas Ohlson have gone for two classic ways of designing their backing paper. The top one is the emotive family image that people want to fill the frame with. This frame is aimed for families, probably new families, I think backing paper can have a lot of power in that, trying to show a wanted way of life. The bottom one is like a stock image of a pretty flower, which could attract girls who want to fill it with photos of their friends. I think it's quite interesting they chose these kind of shots of this plant to be in a frame like that because in real life, they wouldn't be framed like that. 

Wilkinsons 

 Wilkinsons had two different designs for their backing paper, one being a delicate tree and the other using circles. I think the trees are directed at females more, because of the colours used and the thinness of line used. The colour range is interesting too, because in my mind the top one with brighter colours would be a young adult age, the right one with the purples more middle aged and the cream and green for an older lady. They've also been separated by the frame style as well, the top one is stainless steel which is very modern. The right one is quite a normal pine which would suit someone from the 60's 70's generation. The left one definitely suits an older person because of the cream used, it reminds me of sofas from the 30's. 

This selection of designs I think for a younger audience, possibly male because of the lack of bright colours and simple information. The straight to the point kind of design reminds me of how a stereotypical male may approach a problem like buying photo frames. I don't think they're are very interesting to look at all, the dulled colours make the frame look cheap as well, which isn't good from a selling point of view.

I want to use colour as a way of attracting people, so need to research into the meanings and responses into colour, to see if I can develop a design from there.

These are responses and meanings for quite a range of colours I can use.

If I want to target a a certain type of person I think colour can really work with that.