CoP1 Lecture 7: Chronologies 5: Advertising

Fabio started with a good question that he wanted us to all have an opinion on by the end of his lecture. 

Is advertising prostitution?

Vivienne Westwood changed the look of women in advertising, she made the women have fun and play about rather than just a mannequin pose.

Barbara Kruger worked with idea of capitalism and how people are very materialistic because of advertising. This kind of work does prompt the question is advertising prostitution.

During the 50's pretty much all advertising was sexist and discriminative towards women. 

That was the culture of those days and culture always changes with time.

Nowadays times have changed, Dolce and Gabbana uses men as the exploitation point. Its interesting how times have changed and how women can be presented.

Another question is, does sex sell? and personally I think it definitely does.
These Tom Ford adverts were very risky and caused controversy. However they are definitely eye catching and I think for the targeted audience will sell because it's in the correct context in GQ magazine.

Diesel also tried a campaign like this which I think works, I think the tagline works well for this kind of campaign.

Adverts have changed to not telling or saying anything on them, rather they show things and the viewer then makes their own mind up. 

After this lecture I learned that advertising is not prostitution, its up to the viewer to buy into their techniques or not.