This was a very an odd advertisement awareness campaign about Joseph Kony who is the leader of a guerrilla warfare group in Uganda. His crimes are disgusting and the campaign was trying to bring Kony into the public eye.
This was one the biggest viral campaigns in history however I personally feel like it quite right, it was quite a hollywood looking advert and the overall style didn't suit the horrific content of what it was telling people.
The design of the campaign suits this brief quite well tho, because of the use of a couple of block colours.
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