Communication is a Virus Research

This is a piece of viral communication that started with no audience through word of mouth and the internet it travelled around the world. 

A man called Lonnie Anderson likes to do something special for his wife on valentines day and this year he tried again.

He used the internet to get people all over the globe to write 'i love Anne' somewhere and take a photo and put it online.

The full story with more images is on this website. 

http://www.creativeguerrillamarketing.com/advertising/husband-asks-world-help-love-anne-world-valentine/

This type of viral communication proves how important the internet is when trying to spread a message around. I think we will definitely use the internet in some way to promote our message.