Monday, 16 February 2015

Proposal for practical

What is your research question?

To what extent is hand rendered type still relevant in todays design society?


Do you have a hypothesis  - an assured conclusion that you will endeavour to prove?

Hand rendered type is a fantastic art and something to praise. Designers should work by hand before jumping straight onto a Mac. The question is whether or not all digital logos work in a hand rendered style or method.


Sources of primary/secondary research? 

Photos of work - secondary and primary
Practising letterforms


How will your practical work relate to your written work?

The practical work will hopefully be an answer to the question directly. If I created a sign painting, or a hand rendered piece would it work for an ultra digital company? 
Would a piece of design like that suit a company like Apple or something similar. 

What methods will you use to research, develop, create and test your work?

Practise with many tools - calligraphy pens, big markers etc
Crits and talking to people, especially if they are also involved in hand rendered lettering 


Provide a proposed timeline for your work to completion (consider carefully whether you will need to access to college facilities) 

I won't really need many college facilities, I don't think. I will need time for research, deciding an idea and research further, developing the idea and finishing.


CoP Practise Based Research Workshop

Research, analysis exploration, evaluation testing

Comment on how you will engage with each of these aspects of practise - based research 

Research - 

Primary - 
Talk to designers
Painters
Practise the skill myself
Exhibitions

Secondary - 
Look at books
Learn shapes of letters

Exploration - 
Practise different lettering 
Recreating letters

Evaluation Testing - 




CoP Practise Based Research Workshop

Question - What is the relevance of hand rendered type in today's society?

Based on the below extract the practical issues/aspects surrounding your chosen field of interest.

Technique  - 

Sign painting
Pencil
Pen
Skill of writing letters
Composition
Colour
Letterpress
Grids - Spacing, drafts, angles etc


Content -

Historical info - where hand rendered lettering came from
Painting
Mark making
Typeface
Hand drawn looking type
Vintage type
Detailed type
Digitalised hand drawn type
Adobe - 

Communication - 

Hand lettering is communicating
Telling stories
Advertising
Personal Skill
Personality - connect to the business 
Coffee shops -  natural flavours etc - natural type