Question - What is the relevance of hand rendered type in today's society?
Based on the below extract the practical issues/aspects surrounding your chosen field of interest.
Technique -
Sign painting
Pencil
Pen
Skill of writing letters
Composition
Colour
Letterpress
Grids - Spacing, drafts, angles etc
Content -
Historical info - where hand rendered lettering came from
Painting
Mark making
Typeface
Hand drawn looking type
Vintage type
Detailed type
Digitalised hand drawn type
Adobe -
Communication -
Hand lettering is communicating
Telling stories
Advertising
Personal Skill
Personality - connect to the business
Coffee shops - natural flavours etc - natural type
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