Aire Bar is a local bar along the river that values home cooked food from the local area. The current logo is quite an odd one because of the very dark green they have used and modern sans serif typeface. Since this bar is all about good honest local food it has a traditional standing behind it, there for a home made (hand rendered) serif font may be more suited.
Began by looking at the original and trying to add some detail to make it a bit more interesting to look at. Which then developed into the idea of joining the words up link them all together like the Canal does on which Aire Bar sits upon. I chose to stick with the green as it makes sense to the natural quality food they have an offer, but updated it to more of a lighter friendlier tone. The Victorian style drop shadow is to reinstate it's traditional, local, home made food and drink ethos.
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