Lidl is widely known as a cheap shop and the logo matches this. The colours are gaudy and very dated. Recently, Lidl have been trying to move away from the cheap shop stigma and become more a luxury looking shop.
I looked just at the type of this logo and left the circles and square. I experimented with different styles of font but script font worked the best. Since they want to look a bit more classy, I played around with the script more.
This was quite an easy logo to redesign because my ideas were clear, they want to look less cheap, so working with a hand rendered script is appropriate. I kept the original colours in the final logo so that it isn't totally different from the original.
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