Saturday, 16 May 2015

Practical - Etsy

I began with Etsy, it was recommended to me in the crit and I thought it definitely could be drawn and played around with. Etsy is an online shop that values home made, natural materials and organic apparel for men and women.

This logo doesn't demonstrate what Etsy is, the Serif typeface is old fashioned, it has a odd detail that the serif is slightly curved which looks clumpy rather than smooth. 


I began by looking at what's not needed and then playing around with the detailing. A hand rendered script really suits this logo more because it does look home made etc. I thought about adding natural detail like flowers etc but this could of been too gender specific and not communicate the fact it is an online clothes shop.






I chose to go with the curvy script style letterform and water colour it green. Watercolour is a more gentle way to colour something and I think the green as well communicates the natural organic ethod Etsy enjoy




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