The Co-op is a big company that covers a lot of sectors like, money, holiday, funerals and food. Working on a logo that would be appropriate for all of these was difficult.
I experimented with using sans serif and serif fonts together and separately. This logo didn't work because the original works good enough. Making the logo look older didn't work because the company is quite modern and very current. Script didn't work because it doesn't communicate a trustworthy bank etc. This logo was not appropriate for hand rendered type.
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