Saturday, 16 May 2015

Practical - IBM

IBM are a big faceless corporation. Even trying to read about them is confusing but I understand they are to do with computers. So the original logo works quite well already, even though that is true I still want to experiment with it.

I began my simplifying the logo, then attempting a classic script style, then without the serif to see if any of it worked. After a few experimentations it was clear that IBM does not suit a hand rendered kind of logo. The logo now is totally appropriate to the company.



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