I began by trying to draw the letters throughout era's and work out what was best. I tried 20's, 40's, 70's. After looking through them I decided the victorian style of text with the lined drop shadow worked best. There's a vintage style to it and with some detail which makes it more interesting to look at. I then experimented with colour and media, coloured pencil worked best for blending and neatness. A simple purple and grey which complimented each other added a burst of colour to the logo.
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