Practical - Home Bargains

I chose to look at Home Bargains because it is quite opposite to Waitrose. The design here is full of colour and is quite bold, which is similar in a lot of cheaper shops. I wanted to see if hand rendered type would add a luxury element to the store.

I began with changing the styling completely by using a traditional serif font. This did work for it because of the old style of it. I also tried a script font, which developed my pen skills and did work for the store as well.

I began to mix the two types, to communicate a good family company with the serif font and a modern current store with the script.

I then deiced that I was only finalising it because I wanted to. I don't think that this logo would work for the store, the original logo does work well. A hand rendered logo adds too much detail and confusion for the company so it wouldn't be appropriate.